Owning your own business is hard work. For some, every minute of the day is taken up simply trying to keep everything running on an even keel. This leaves little time for anything else, such as general cleaning and maintenance.
If you run a shop and are on the premises every day, it’s easy to stop seeing a particular problem. You just stop noticing it, so it never gets done. However, keeping the frontage of your shop clean, tidy and well maintained is possibly one of the most crucial things you can do to win new customers.
Making the right first impression
The appearance of your shop from the street can make a big impact on people walking past, all of whom could potentially be new customers. We all make snap judgements, and people will decide whether your business is one they want to use based purely on how it looks – before they even step through the door. If the frontage looks dirty and shabby, they’ll expect a similarly low-quality experience inside.
On the other hand, if the sign is well maintained, everything’s tidy, the windows are sparkling and natural light is flooding into the shop – this makes a fantastic first impression. Most people will be more likely to give a shop a chance when it looks this good from the outside. Once through the door, it’s your time to shine, wowing them with your great products and customer service. All a well-maintained shop frontage does is get them through the door.
Time poor? Bring in a professional
If you don’t have time to clean your shop sign and frontage, the solution is simple. Bring in a professional shop sign cleaner or window cleaner to handle the job for you. Consider the relatively low an investment in winning new business and maintaining a happy customer base of regulars. Book in for a regular clean and the appearance of your shop frontage is something you no longer have to worry about. You can simply get on with what you do best – making your business a success.
